Scotcoin recently unveiled a new advertising campaign which was unveiled at six key Scottish motorway sites using a mixture of poster and video creatives.
Working in association with QPQ Media we set up our screens at Abington, Bothwell, Gretna Green, Hamilton, Kinross and Stirling meaning we were able to reach hundreds of thousands in terms of footfall using a combination of D48s screens for major display and D6s screens at entrance points.
The campaign focused on the message ‘Crypto For Good’ with a distinctive blue cloud effect and with a call to action of getting people new to Scotcoin to sign up for their very own Scotcoin address at Scotscan.io.
All were encouraged to find out more about Scotcoin and its objectives.
The Scotcoin Project CIC’s CEO Temple Melville commented: ‘This is a big moment as we raise Scotcoin’s profile further. There will be more to update soon.’
Added Jonathan Richards, Brand Strategy: ‘We wanted to find something simple but eye-catching and we think we have neatly distilled what Scotcoin is about with tbe ‘Crypto For Good’ message highlighting our uniqueness in the crypto space.’
Do look out for the Scotcoin sites if you’re out and about.