BAFTA celebrated GLASGOW production company BAD PONY MEDIA have announced a nationwide casting call for a nostalgia led ad campaign looking to promote SCOTTISH crypto-currency brand SCOTCOIN.
The multiplatform ads, which will be filmed at the Bad Pony Media studios in the heart of MERCHANT CITY in Glasgow, will feature people from across Scotland talk about their most memorable “firsts” – including first kiss, first concert and first time driving a car.
CEO of THE SCOTCOIN PROJECT CIC, TEMPLE MELVILLE, said: “We’re absolutely thrilled to be collaborating with the team from Bad Pony Media. We are looking for people of all ages and from all across Scotland to be part of the campaign and tell their stories.”
SCOTCOIN, which launched in 2013, is the world’s only dedicated Scottish digital currency. Initially conceived as a way for forward-thinking Scottish SME’s to challenge traditional business banking methods and charges, SCOTCOIN has grown to become a globally traded crypto-currency – similar to BITCOIN, and the soon to be announced new coin will have full smart-contract capability and a proud heritage in Glasgow culture. Scotcoin Project CIC is the educational arm of the SCOTCOIN brand, which is set to promote knowledge of crypto-currency, Blockchain and digital money matters.
The ads themselves will be directed by multi-award-winning director/producer FRANK MCGOWAN. McGowan recently returned from the US, where he worked alongside WHOOPI GOLDBERG and BILL MURRAY for Bad Pony Media’s new HOLLYWOOD MEETS GLASGOW and SCOTLAND GOES GLOBAL projects.
He said: “These ads will be something really special as we’re looking for real people and real stories. They will be used across all platforms to promote how easy using digital currency for the first time can be. It’s going to be a lot of fun!”